According the Sunday Times, some of England’s biggest clubs have signed data analysts to help them with recruitment:
A growing number of clubs employ laptop wizards and data modelling to understand it.
Manchester City, Liverpool, Tottenham and Arsenal are among them, so if you think it mad that City paid £34m for Ederson, Arsenal will smash their transfer record for Alexandre Lacazette and Liverpool are pursuing Naby Keita, despite his £70m price tag — they’ve done the calculations.
Breaking down deals more specifically, the Sunday Times highlight what the analysts are actually looking at.
One of the variables is higher TV and commercial income and how it relates to turnover. Looking at two deals from last summer, the broadsheet reveals:
Fee as percentage of turnover is one way to make sense of deals. United spent “less” on £89m Paul Pogba, relative to their turnover, than Bournemouth on Jordon Ibe.